If I get a chance to meet with a prospective client face-to-face, I close the deal 8 out of 10 times. I’m able to do that using two strategies that work very well for me.
First, I discuss price immediately on the phone prior to ever arriving at their location. That’s because I don’t want to waste the decision maker’s time and I don’t want to waste my time. If we’re nowhere near the same budget scale, there’s no reason for the conversation to continue. I’d rather not pretend like I’m the best salesperson ever and I’m going to change the decision maker’s mind on price. They have a budget set in place for a reason.
I’m also happy to say “no” over the phone. If they’re asking for something completely outside of our wheelhouse and not at all in line with what we do, I have a list of other web partners that I can refer that client to. I’m happy to say no and I’m happy to discuss price over the phone. This strategy weeds out a lot of unqualified leads.
The second thing I do that helps me close 80% of my leads is knowing my unique selling points. When someone gives me the opportunity to give a 10-minute presentation at a networking event, I use that time to educate. In my presentation, I offer five questions that everyone should ask a website provider before signing a contract. This translates into my face-to-face meeting with a client. My goal is to educate, not to inform them about Levant Technologies. I want everyone to walk away from that presentation knowing what five things make my company different than every other proposal that they’re going to see.
These two key selling strategies have helped me grow Levant Technologies from 13 project launches a year to a projected 100 launches this year. Levant Technologies has grown by leaps and bounds over the last four years and I encourage you to discover what we can do for your business. Contact us today at 405-329-9997.