You don’t need an ad campaign, you need strategy!

I am the founder and chief consultant for a marketing company called Siren Media based in Oklahoma City. Often the kind of client I help is a business or nonprofit who is either just starting out or has plateaued in their marketing efforts. In many situations, they’ve started their marketing in a way that becomes unsustainable very quickly. I believe in a 3-step process of digital marketing that guides my clients through the marketing process and untangles the mess they’ve found themselves in.

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Content for sales and marketing

I created my first website back in 1996, so it’s been quite a while. Fast forward a few years and my wife and I started T&S Online Marketing in 2003. We’ve seen a lot of changes since then! In 2003, digital marketing was primarily having a website.

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Organizational culture through common language

Circle of Care has been around for more than 100 years. Part of my tenure as a leader is that I want us to be around for another 100 years. If we’re going to do that, I need to be very focused on building a solid foundation. Among the different challenges we’ve faced and tackled […]

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Show up and do something

I started working with Oklahoma United Methodist Circle of Care in 2015 as the Vice President of Programs, then started serving as the CEO in April of 2018. But the organization was founded way before I arrived, back in 1917. There are very few organizations in the nonprofit world across Oklahoma that can say that. […]

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The power of caring

One of the three principles I’ve run my business by is caring. And I get asked about it all the time, because I genuinely love people. It doesn’t matter if it’s a stranger. People that know me and spend time with me always ask the same question: “How is it possible that you care about everyone? How could you say that you love everyone?”

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Three lessons from a chiropractic patient

Over a decade ago I had a patient come in. She was probably in her late 60s. As usual, I adjusted her and then helped her up. This particular day we were pretty busy. People were parked in the field out back and were lined up in the street. An average chiropractor sees 80-100 patients a week. I’ve seen as many as 900 people or so in a week. This may have been one of those weeks.

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Avoid being a commodity

I’ve been an optometrist for 20 years now, officially longer than I haven’t. But what do most people think about when they think of an eye doctor? What do you think about? If you’re like most people…

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Is this really the best way?

The world is changing at a very fast rate. In fact, the only constant is change. You have to constantly disrupt yourself. That’s actually what drives me as an entrepreneur.

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Not status quo

We live in a world of statuses. I’m not talking about your economics status, but what describes you right now? It is a smiley face? Is it a do not disturb sign?

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Life is our classroom

I learned what entrepreneurship is in business school, but accidentally. Looking back, the most powerful things I learned were outside of the classroom. An incredible experience with a great instructor helped me learn that.

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