One of the three principles I’ve run my business by is caring. And I get asked about it all the time, because I genuinely love people. It doesn’t matter if it’s a stranger.
People that know me and spend time with me always ask the same question: “How is it possible that you care about everyone? How could you say that you love everyone?”
I always respond the same way: “How could you not?” It boggles my mind, because we’re all in this together. Of course, there are people that irritate me, but I still love them.
When someone comes into my office, there’s no judgement. They trust me. They got in their car and drove to my office. Maybe it was a 10 minute drive, maybe it was three and a half hours one-way. They may even be handing their baby to me. I better give them the utmost respect!
In your own business, don’t just care, but act like you care. And it should never just be an act!
It doesn’t matter what your business is. It doesn’t even matter what type of interaction you have. It could be a phone call, an email, or a face-to-face conversation. Whatever the case, that moment better receive 100% of your attention and care.
If not, you’re going to spend a whole lot of money on advertising.
Now I have nothing against advertising. However, it’s interesting that people will spend millions of dollars on advertising, but almost nothing on actually paying attention to people and taking care of the patients and customers that they already have.
That’s why I do almost zero advertising. I care and I show it! I even help elderly patients by putting their shoes back on after I adjust them and helping them stand up.
That’s why I have people pouring through my door. I don’t have to advertise, I just have to keep up with it.