Four lessons learned from selling something intangible

In 2015, my wife, Holly, was diagnosed with Stage II breast cancer. Like everything else in my life, both personal and working, there were lessons to be learned from that experience. First, life is too short and cancer doesn’t discriminate. You see, at the time, Holly was a two-time Ironman Finisher training for her third. I was the complete opposite. It was the jolt I needed to take care of myself.

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