How do you name your company?

When you’re a beginning runner, one of the things you do wrong is you start out running too fast. It always happens. Without fail, it’s the single mistake every new runner makes. They’re just so excited to get going! I had the same problem when I started my business, and that especially showed in the naming of my business.

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Social media platforms for business

My wife and I started WSI Summit back in 2012. Prior to that I spent more than 25 years in financial services, mostly at the leadership level. I now call myself a reformed corporate executive. Because of my background, we often end up working with organizations in the B2B space. One of the questions I get asked often is which social media platform businesses should be on.

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You don’t need an ad campaign, you need strategy!

I am the founder and chief consultant for a marketing company called Siren Media based in Oklahoma City. Often the kind of client I help is a business or nonprofit who is either just starting out or has plateaued in their marketing efforts. In many situations, they’ve started their marketing in a way that becomes unsustainable very quickly. I believe in a 3-step process of digital marketing that guides my clients through the marketing process and untangles the mess they’ve found themselves in.

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The power of caring

One of the three principles I’ve run my business by is caring. And I get asked about it all the time, because I genuinely love people. It doesn’t matter if it’s a stranger. People that know me and spend time with me always ask the same question: “How is it possible that you care about everyone? How could you say that you love everyone?”

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