Social media platforms for business

My wife and I started WSI Summit back in 2012. Prior to that I spent more than 25 years in financial services, mostly at the leadership level. I now call myself a reformed corporate executive. Because of my background, we often end up working with organizations in the B2B space. One of the questions I get asked often is which social media platform businesses should be on.

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2 cures for Internet invisibility

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While many companies may be grouped together in an industry, each company is unique. Just ask them and they will tell you. From products to service, each offers something better than their competitor. Yet, in many cases these companies are invisible on the web. The good news is that they don’t have to stay that way. Read on for some tips on how the visibly challenged can get noticed.

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The online B2B shift

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Do you find yourself pulling out your smartphone while you are in a store to check pricing, ratings or get details on the product? You aren’t alone if you do. The Internet has changed the way consumers buy and smart companies have figured out how to adapt to that shift.

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