What powers your business?

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CEOs and executives often wonder how much they really need to focus on sales. It shouldn’t outweigh their focus on other parts of their business, right?
Here’s where you’re probably scratching your head, if you’re a salesperson. If you or your sales team aren’t out there making sales, the rest of the company doesn’t have any money for the other aspects of business!

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How do you treat clients a year after the sale?

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Most salespeople I know like repeat business, but very few of them put in the effort to make that happen. Even sales veterans are guilty of dropping the ball once the first sale is complete and moving on to the next prospect.

Obviously, you’ve always got to work at bringing in new clients, but taking your existing clients for granted and not maintaining those relationships is a surefire way to make your first sale with them you’re only sale with them.

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