Posts by Mike Crandall, Sandler Custom Growth Solutions
3 lessons for better digital marketing
Back in November 2019 we had a special treat at OKPSA. We had our first ever panel that shared how digital technology fits in with sales, and much of that bridged into marketing.
Read More5 key processes your business should have
There are two businesses in the same industry that are roughly the same size; they have about the same number of employees and the same amount of revenue.
Read MoreWhat powers your business?
CEOs and executives often wonder how much they really need to focus on sales. It shouldn’t outweigh their focus on other parts of their business, right?
Here’s where you’re probably scratching your head, if you’re a salesperson. If you or your sales team aren’t out there making sales, the rest of the company doesn’t have any money for the other aspects of business!
Five steps for long-term professional growth
Wondering how you can gain real long-term growth? Most leaders at some point find that they (or their team) would benefit from significant professional growth but aren’t sure where to start.
Read MoreRound House: Made in America since 1903
When Jim Antosh spoke at our OKPSA luncheon, he shared the story of Round House Workwear, the oldest operating manufacturing company in Oklahoma. Round House has been Oklahoma-owned since it started in 1903 and is currently headquartered in Shawnee.
Read MoreThe key to long term sales
If you’re a Thunder season ticket member, you might get asked questions from your account manager about how many dogs you have, how old your children are and when your wedding anniversary is.
Read MoreBuilding client relationships the Thunder way
You might think trying to sell Thunder tickets is possibly the easiest job in the city. In some ways it is. “When I got here 5 years ago, 7 out of 10 people I spoke to were not NBA basketball fans prior to the Thunder,” said Scott Loft, Vice President of Ticket Sales, Retention and Database Operations for the Oklahoma City Thunder.
Read MoreGrow your industry, grow your business
Miles Hall, owner of H & H Shooting Sports sat down with me for a Q&A about how he and his wife, Jayne, built a highly successful business and reinvigorated an industry that was becoming stagnant. This is part two of our two part session.
Read MoreTake care of the customers your competitor is ignoring
Miles Hall, Founder & President of H & H Shooting Sports sat down with me for a brief Q&A about how he and his wife, Jayne, built a highly successful business, and reinvigorated an industry that was stagnant. This is part one of our two part session.
Read MoreHow do you treat clients a year after the sale?
Most salespeople I know like repeat business, but very few of them put in the effort to make that happen. Even sales veterans are guilty of dropping the ball once the first sale is complete and moving on to the next prospect.
Obviously, you’ve always got to work at bringing in new clients, but taking your existing clients for granted and not maintaining those relationships is a surefire way to make your first sale with them you’re only sale with them.
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