Archive for September 2014
Importance of RedHawks ticket sales
The RedHawks have always been a very sales-driven organization. All of the revenue streams within the team functions are really intertwined and it all goes back to ticket sales.
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Many teams will dedicate a lot of resources into discounting and offers in the marketplace. In the last couple years, the RedHawks have been very purposeful to stay away from that. In 2010, the RedHawks had 87 different price points for a ticket. At that point fans became bargain hunters, trying to find a deal. The lowest price ticket is usually going to be for a game we don’t want them to go to.
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