Archive for May 2018

Have you ever been to a store where it was clear the clerk didn’t like people? In our years working and consulting in the shooting sports industry, we have certainly met our fair share of retailers who don’t seem to like people or the work they do every day. We’ve also met our fair share of business owners who don’t have a business philosophy and have simply never thought about it, which usually means they don’t have a very good culture either.

When running a business or working in sales, it’s important to know who your audience is and what need you are filling for them. To illustrate that, allow me tell you a little bit about how we got into the shooting sports industry.