Archive for January 2017

When we made the decision at Baxter to go through purposeful change to get better outcomes from our teams, there were some things we didn’t think about initially.

A couple of years ago, we became frustrated with how transactional our business model was at Baxter. We found ourselves chasing a lot of competitors with our marketing tactics, without a lot thought for our audience. We were putting a lot of energy into work for residential clients, which almost inevitably is more of a transaction than a relationship.