How we sell is more important than what we sell

A Text on a Pink Surface

It takes a lot of work to get to the point that you’re sitting down to meet with a potential client or even scheduling that meeting in the first place. Discovering the prospect, networking towards them, getting an introduction – all these things take a lot of time and effort.

But if we’re not careful, we can blow the sale and waste all that work before we’ve even had a chance to explain what we’re selling.

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How much is your rolodex worth?

Not many of us use actual rolodexes any more. Most of us went digital several years ago. All those contacts who used to be represented by paper cards now have their home in our e-mail and on our cell phones.

I think we may have lost something in the transition. I’m not anti-technology. It just that when a contact is just a name on a screen it becomes harder to appreciate the value of that relationship.

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