Four lessons learned from selling something intangible

In 2015, my wife, Holly, was diagnosed with Stage II breast cancer. Like everything else in my life, both personal and working, there were lessons to be learned from that experience. First, life is too short and cancer doesn’t discriminate. You see, at the time, Holly was a two-time Ironman Finisher training for her third. I was the complete opposite. It was the jolt I needed to take care of myself.

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Improving your digital footprint

As a PR firm that works with political candidates, nonprofits, global corporations, and others, we often get asked what companies should be doing to improve their digital footprint. There’s an old journalism expression that says, “Today’s newspaper wraps tomorrow’s fish.” It means that whatever story appeared in the newspaper today would be forgotten tomorrow and simply used to wrap fish at the fish market.

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